Thursday, October 25, 2007

Design-led innovation: Not on the Economist's radar yet

Disappointing news for those in the business of promoting design and design management. The Economist's recent report on innovation has not paid attention to the evangelism of designers, academics, and national design bodies like the UK's Design Council who have been talking up the value of design processes and 'design thinking' in organizational life and in innovation in particular. The articles provide a good snapshot of some key ideas - the differences between innovation and invention, the role of creativity, national policy, and organizational implications. They run through some recent thinking including open innovation, disruptive innovation, user-led innovation and service innovation. IDEO's Tim Brown gets a quote, and Doblin's Larry Keeley. But design-led innovation doesn't get a mention.

Where does this leave researchers working in this area - after 40 or so years of research into design processes and design theory, and 25+ years of research into design management? Responses welcome.

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