Thursday, May 07, 2009
MBA Design Leadership elective - session 3
In this class we undertook a “crit” (critique) of design at Said Business School and began to generate a vocabulary for talking about the success or failure of design outcomes. I asked MBAs to identify two examples of ‘good’ design at SBS and two examples of ‘bad’ design based on their own criteria, and bring them to class. Examples included service and process design, product and furniture design, web/interface design, graphic and communication design, interior design and architecture.
Through this discussion of what makes good or bad design we attended to the practices of people who uses the outcomes of design processes, whether they have been designed by professional designers or not - designs-in-practice. Our discussion of criteria for good and bad design drew on different ways of making judgements about design such as Vitruvius: firmness, commodity and delight; Sanders (1992): useful, usable and desirable; and IDEO's framework of desirable, feasible and viable.
Our second activity was to write briefs based on these criteria for design improvements in the school. Students took one of the issues they had identified, mapped the stakeholders connected to this issue, prioritised one, and then defined criteria from that point of view for a re-design.